Yahoo's New Minimum Bid Prices Now Live: Advertisers Impacted (Search Engine Land)

As expected , Yahoo announced that the new minimum bids for advertisers may no longer be the $0.10, they once were. Yahoo said that your new "minimum bids can be lower or higher than $.10." Note, the content network's minimum bids will remain at $0.10, at least for the time being, so this only impacts the search network. At the Search Engine Roundtable, I recorded several advertisers ...